All over the press today is news that Lord Stern has urged people to stop eating meat to save the planet. Big news, is the message finally getting through?

Times: Climate chief Lord Stern: give up meat to save the planet
Guardian: Vegetarian diet is better for the planet says Lord Stern
Daily Mail: Save the planet, go veggie, says climate chief Lord Stern
Telegraph: Lord Stern: ‘People should give up eating meat to halt climate change’

While some organisations are trying with all their might to avoid talking about consumption, it is refreshing to see yet another voice bringing this issue in to the main stream media. He follows the likes of government advisor on climate change, Jonathan Porritt and chair of the Intergovernmental Panel on Climate Change, Rajendra Pachauri. WWF have also recently released a report which aims detailing how we might reduce the world’s meat consumption. Earlier this week WorldWatch Institute released a report estimating that animal agriculture is responsible for 51% of all the world’s greenhouse gas emmisions. Evidence and debate is mounting, it’s time for us all to think seriously about the impacts of our choice in foods; and make the right decisions.