WWF are about to release a report which urges people to cut down on meat and dairy for the sake of the environment.

According to a Daily Mail article, WWF want meat and dairy to be labelled with a warning; meat labels should read ‘1 of 3 a week max’ and milk and cheese labels should say ‘1 of 3 a day max’. According to WWF, we are over-consuming red meat by 70% and dairy by 40%.

The idea of warning labels on meat is not new. Organisations concerned about the health impacts of meat have proposed this many times. But with both health and environmental concerns becoming increasingly urgent, maybe now is the right time.

It’s also interesting to note that Environment Secretary, Hilary Benn is vegetarian. Also, Jane Kennedy resigned from her post as Minister for Food, Farming and the Environment last month and has now been replaced by another vegetarian, Jim Fitzpatrick, who also opposes hunting. This is brilliant news, especially since Kennedy refused to take any personal responsibility for her consumption habits. Read what she had to say in March about the impact of animal agriculture here.

With the most recognised and powerful international environmental groups; WWF, Greenpeace and Friends of the Earth, all now adding their voice to the message that we must cut down on meat and dairy consumption, surely it’s time for change.