Anyone catch the new ad for Iceland? They have an amazing new deal for all those lovers of summer barbecues - just 20p for a sausage, drumstick or burger!

Hard to believe isn’t it? The mere thought of it makes me want to vomit. Twenty-five pieces of meat for just £5. Or, even better, buy the 60 sausage pack for 8p per sausage!

How is it possible to produce such cheap meat? First of all, the animals will have been raised in the most horrendous conditions, crammed into a factory farm and forced to live the most miserable life imaginable. Secondly, those animals will have been fed cheap soy and grains, probably genetically engineered and probably from Latin America; thus contributing to the destruction of our last remaining forests. And thirdly, and you may want to skim this bit, the sausages for sure will contain huge amounts of saturated fat, mechanically recovered meat and if you’re lucky, pig jowls (including the pituitary glands where drugs and diseases are found). Sausages were, after all, invented to use the offcuts of animals.

And if you still don’t have a problem with inviting your friends and family around for a barbeque of this cheap disgusting ‘meat’, consider that that you are contributing to their early death.

Following an in depth study, the World Cancer Research Fund told us earlier this year that there really isn’t a safe level of consumption of processed meats. Professor Wiseman said: “We are more sure now than ever before that eating processed meat increases your risk of bowel cancer and this is why WCRF recommends that people avoid eating it. The evidence is that whether you are talking about bacon, ham or pastrami, the safest amount to eat is none at all. When you consider that eating 50g of processed meat a day can increase your risk of bowel cancer by about a fifth, it is clear that you can make a positive difference by cutting out as much as possible. We do recommend that people avoid it completely.”

So, if anyone invites you to a barbeque and you spot an Iceland bag, you seriously want to give some thought to whether you really are considered a friend, or whether perhaps there is an ulterior motive! Perhaps you weren’t forgiven for that little faux pas after all…